Q: What are the goals and objectives of MyPyramid Take a Peak?
A: There are two objectives. The primary goal is to educate consumers about the USDA’s new food guidance system. Consequently, we aim to make it easy for consumers to incorporate the new system into their daily lives. We’ll do this by selling products that will have a positive influence on a consumer’s overall health.

Q: How is Take a Peak funded?
A: MyPyramid is retailer-supported and manufacturer-funded.

Q: How does Take a Peak benefit the retailer?
A: It will benefit retailers in many ways. It will enhance your current health and wellness platform and will establish you as a resource for healthy eating and lifestyle information. Because Take a Peak encompasses the whole store, bringing it to your store will generate incremental purchases and sales of foods that provide a meaningful contribution from one of the five groups or oils within MyPyramid.

Q: How does Take a Peak benefit the manufacturer?
A: Similar to the above, Take a Peak will showcase manufacturers’ efforts to change the food supply with products that help Americans meet the requirements of MyPyramid while enhancing a manufacturer’s current health and wellness platforms. Take a Peak will reinforce a positive association through comprehensive in-store creative.

Q: What will Take a Peak look like in my store?
A: MatchPoint Marketing will propose a look that is unique to your store. MyPyramid is fully-customizable so that your brand equity is preserved. Take a look at the Take a Peak in-store creative menu for ideas.

Q: What are the in-store nutritional criteria?
A: The nutritional criteria for Take a Peak are based on the 2005 Dietary Guidelines for Americans, MyPyramid food guidance system, FDA labeling regulations, as well as the Dietary Approaches to Stop Hypertension (DASH) Eating Plan endorsed by the 2005 Dietary Guidelines.

Q: Why is Peak misspelled?
A: No, our spell check is not broken. We changed the spelling to reference the “peak” of the pyramid, encouraging consumers to reach new heights when it comes to choosing healthy products.

Q: When can I promote MyPyramid Take a Peak?
A: We can create a calender of events that suits your promotional plans. The Take a Peak promotional themes have the flexibility to support and enhance the equity already established with your marketing and advertising efforts.