The Department of Health and Human Services and the United States Department of Agriculture jointly released the new Dietary Guidelines for Americans. The USDA also released a new Food Guidance System, MyPyramid, which translates the Dietary Guidelines into a comprehensive new graphic and a personalized web site, www.mypyramid.gov.

Building upon the established scope of MyPyramid, MatchPoint Marketing has customized and packaged it in a way that takes MyPyramid from an abstract, academic message and makes it part of life and the everyday grocery shopping experience.

To bring the GMA/FPA and FMI initiative to life, the single unifying message, Take a Peak, is being employed to challenge the typical shopper to take a closer look at MyPyramid.

• It is inviting.
• It encourages action.
• It entices consumers, retailers and manufacturers to take a closer look at MyPyramid.

No, our spell check is not broken. We changed the spelling to reference the “peak” of the pyramid, encouraging consumers to reach new heights when it comes to choosing healthy products.